Branded | The Beach House Restaurant

Maybe you don't call yourself a taco slinging enthusiast, but if you're reading this blog post, chances are that you at least appreciate the ubiquitous taco on the most celebrated couplet in the restaurant industry: #tacotuesday. Maybe you punch out of work early on Cinco De Mayo for endless tacos and margaritas, and perhaps you Instagram your #tacotuesday dining experiences...just sometimes? Don't worry; I only know this because I'm describing myself too.

Growing up, for as long as I can remember, dinnertime meant "taco time" and a pile of warm tortillas and an accouterment of spicy homemade salsas always stacked my families table. When I moved to Arizona, I discovered Phoenix was a city filled with taco treasures. It seemed there was a plethora of taco trucks and Mexican establishments on every corner. But one establishment kept standing out.

I'd driven past the defunct 1960's Volkswagon and mod podge decor of The Beach House restaurant that was mere minutes from my new apartment and the giant smiling face that sits atop its roof kept beckoning me each time I cruised by. In the few short weeks, I found myself settling into my new home I was discovering that Arizona weather was MADE for dining alfresco and when my friend Brianna came to visit we both decided it was the perfect time to pay the little restaurant with the planted patio a visit.

We entered through the little garden of potted Aloe Vera succulents that lined the entrance with their vibrant hues of green convincing us that we were in fact not in Minnesota anymore. The owners John Lichtenberg and Kalen Mehlman both greeted us as we entered with their laid back beach friendly vibe and Brianna and I perused their menu excitedly spatting out items to order and share.

From the loaded nachos with fresh house made tortilla chips that are cooked up hot on the spot, to the grilled cactus strip vegetarian tacos, and famously refreshing passion fruit lemonade slushies, we were consistently impressed. And there were plenty of sauces all blended with a delicate hand and a creative mind to smoother our beach fair in.

We came for lunch, and we came for tacos, but we left that afternoon with so much more. After a little digging and a conversation with the owners, we learned this hip and trendy taco gold mine didn't have a website??? What started with one bite of the spicy, chili Morita-marinated Baja tacos, dripping with lime and mango habanero sauce, ended with a marketing pitch for a strategic web presence that would feel less like being lost at sea without a life preserver and more like a Caribbean Cruise.

The first step in transforming their web presence was with fresh, vibrant photos that spoke to everything John and Kalen love: flavorful food, funky style, and the comfort of home. Serving the marketing and social media arms of fashion, hospitality, and lifestyle brands, my unique offering for The Beach House owners was the “micro-shoot,” a term coined to describe my streamlined process of creating digital campaign assets. I've been creating youthful and vibrant imagery for clients and brands like The Beach House who feel overwhelmed by the continual task of content management with a particular focus to provide each client with a customized seasonal reserve of imagery that feels seamlessly-integrated into their brand aesthetic while infusing my own unique perspective. With Brianna as my trusty marketing sidekick for this project, we set out to capture the instant charm of The Beach House with a set of fun dynamic images.

The Beach House Arizona AZ Baja California Taco Fai
The Beach House Arizona AZ Baja California Taco Fai
The Beach House Arizona AZ Baja California Taco Fai
The Beach House Arizona AZ Baja California Taco Fair

The next process was creating a website that would feed off The Beach House owner's distinct vision. Brianna's motto is pictures, pixels, and perspective, and we partnered on this project together because like myself she views branding as both an art and a science. She sought to make The Beach House company’s custom site simple, effective, and responsive across all mediums.

The Beach House Arizona AZ Baja California Taco Fai-www.rachelsmak.com4.jpg
The Beach House Arizona AZ Baja California Taco Fair

For my role on the website, besides providing photography, I also offered all the copywriting for their website. We all love visuals, but they can't do all the talking, and for The Beach House's copy, I aimed to highlight John and Kalen's "secret sauce" as business owners as well as depicting a compelling menu write-up that included tempting and mouth-watering descriptions of their Baja fair.

Untitled-2.png
The Beach House Arizona AZ Baja California Taco Fair
The Beach House Arizona AZ Baja California Taco Fai-www.rachelsmak.com3.jpg
The Beach House Arizona AZ Baja California Taco Fair
The Beach House Arizona AZ Baja California Taco Fai-www.rachelsmak.com2.jpg

Finally, I worked with John and Kalen to mirror their social media channels with the website Brianna designed and all the fresh content we created with my monthly social media membership.

Untitled-1.png
The Beach House Arizona AZ Baja California Taco Fair

Working with John and Kalen was a dream! I'm excited to watch their social media following grow over the next few years as well as their business. If you haven't done so already, hop on over to their website, follow them on Instagram and Facebook and if you're in the Valley, make sure to stop by and check out their restaurant, you won't be disappointed!

The Beach House Arizona AZ Baja California Taco Fair
Business, PhotographyRachel Smakad agency boston, ad agency chicago, ad agency colorado, ad agency denver, ad agency minneapolis, ad agency new mexico, ad agency new york, ad agency phoenix, ad agency phoenix arizona, ad agency phoenix AZ, arazona copywriting, arizona content writer, arizona copywriter, arizona enagement photography, arizona freelance copywriter, Best Fish Taco Restaurant in Arizona, Best Fish Taco Restaurant in AZ, Best Fish Taco Restaurant in Central Phoenix, Best Fish Taco Restaurant in Phoenix Arizona, Best Taco Restaurant, Best Taco Restaurant in Arizona, Best Taco Restaurant in Central Phoenix Arizona, Best Taco Restaurant in Phoenix Arizona, Best Taco Restaurant in the south west, Best Taco Restaurant in the valley AZ, brand photographer gilbert, brand photographer gilbert arizona, brand photographer in phoenix, brand photography gilbert, brand photography gilbert arizona, brand photography in phoenix, branding photographer gilbert, branding photographer phoenix, branding photographer phoenix arizona, branding photography gilbert, branding photography phoenix, certified digital marketing strategist, certified digital marketing strategist austin, certified digital marketing strategist chicago, certified digital marketing strategist colorado, certified digital marketing strategist denver, certified digital marketing strategist gilbert, certified digital marketing strategist mesa, certified digital marketing strategist minneapolis, certified digital marketing strategist minnesota, certified digital marketing strategist new york, certified digital marketing strategist phoenix, certified digital marketing strategist scottsdale, certified digital marketing strategist sedona, chicago copywriter, colorado copywriter, content management firm arizona, content management firm chicago, content management firm colorado, content management firm denver, content management firm gilbert, content management firm mesa, content management firm minneapolis, content management firm minnesota, content management firm new york, content management firm phoenix, content management firm scottsdale, content management firm seattle, content management firm sedona, corporate photographer in gilbert, corporate photographer in phoenix, corporate photographer phoenix, corporate photography in gilbert, corporate photography in phoenix, corporate photography phoenix, corporate photographyer in phoenix, custom websites arizona, custom websites california, custom websites chicago, custom websites colorado, custom websites denver, custom websites gilbert, custom websites la california, custom websites mesa, custom websites minneapolis, custom websites minnesota, custom websites new york, custom websites phoenix, custom websites seattle, custom websites Wisconsin, denver copywriter, destination copywriter, Food Photographer Arizona, Food Photographer california, Food Photographer chicago, Food Photographer colorado, Food Photographer denver, Food Photographer Gilbert, Food Photographer los vegas, Food Photographer Mesa, Food Photographer Minneapolis, Food Photographer Minnesota, Food Photographer new york, Food Photographer Phoenix, Food Photographer seattle, Food Photographer Sedona, Food Photographer Wisconsin, Food videographer, Food videographer arizona, Food videographer chandler, Food videographer gilbert, Food videographer mesa, Food videographer minneapolis, Food videographer minnesota, Food videographer phoenix, Food videographer scottsdale, freelance copywriter, gilbert commercial photographer, gilbert content writer, gilbert copywriter, gilbert website designer, how to launch your website, launch your website, Launch Your Website arizona, Launch Your Website California, Launch Your Website Chicago, Launch Your Website gilbert, Launch Your Website mesa, Launch Your Website Minneapolis, Launch Your Website Minnesota, Launch Your Website New York, Launch Your Website page, Launch Your Website Page Arizona, Launch Your Website phoenix, Launch Your Website scottsdale, Launch Your Website sedona, mesa content writer, mesa website designer, minneapolis copy writer, minneapolis freelance copywriter, new york copywriter, phoenix blogger, phoenix boudoir photographer, phoenix brand photographer, phoenix commercial photographer, phoenix commercial photography, phoenix content writer, phoenix copy writer, phoenix copywriter, phoenix editorial photographer, phoenix editorial photography, phoenix engagement photographer, phoenix engagement photography, Phoenix Engagement Photos, phoenix engagement session, phoenix freelance copywriter, phoenix freelance photographer, phoenix freelance writer, phoenix lifestyle photographer, phoenix photographer, phoenix social media stratagest, phoenix website designer, phoenix wedding photographer, phoenix wedding photography, phoenix weddings, phoeniz copywriting, phx blogger, phx engagement photographer, portland commercial photographer, professional website arizona, professional website boston, professional website chandler, professional website chicago, professional website colorado, professional website denver, professional website gilbert, professional website mesa, professional website minneapolis, professional website minnesota, professional website new mexico, professional website new york, professional website phoenix, professional website santa fe, professional website seattle, restaurant website copy, restaurant website copy arizona, restaurant website copy boston, restaurant website copy chicago, restaurant website copy colorado, restaurant website copy denver, restaurant website copy gilbert, restaurant website copy mesa, restaurant website copy minneapolis, restaurant website copy minnesota, restaurant website copy new mexico, restaurant website copy new york, restaurant website copy phoenix, restaurant website copy santa fe, restaurant website copy seattle, restaurant website copy sedona, restaurant website copy st paul minnesota, scottsdale content writer, scottsdale copy writer, scottsdale copywriter, scottsdale copywriting, scottsdale freelance copywriter, scottsdale freelance writer, scottsdale photographer, scottsdale website designer, seattle copywriter, SEO for restaurants, SEO for restaurants arizona, SEO for restaurants boston, SEO for restaurants chicago, SEO for restaurants colorado, SEO for restaurants denver, SEO for restaurants gilbert, SEO for restaurants mesa, SEO for restaurants minneapolis, SEO for restaurants minnesota, SEO for restaurants new mexico, SEO for restaurants new york, SEO for restaurants phoenix, SEO for restaurants santa fe, SEO for restaurants scottsdale, SEO for restaurants seattle, SEO for small business in arizona, SEO for small business in california, SEO for small business in chicago, SEO for small business in denver, SEO for small business in gilbert, SEO for small business in mesa, SEO for small business in minneapolis, SEO for small business in minnesota, SEO for small business in new york, SEO for small business in phoenix, SEO for small business in scottsdale, SEO for small businesses, SEO for websites, SEO for websites arizona, SEO for websites chandler, SEO for websites chicago, SEO for websites colorado, SEO for websites denver, SEO for websites gilbert, SEO for websites mesa, SEO for websites minneapolis, SEO for websites minnesota, SEO for websites new mexico, SEO for websites new york, SEO for websites phoenix, SEO for websites scottsdale, SEO for websites seattle, SEO for websites sedona, stylized shoot in scottsdale, Taco Restaurant in Arizona, Taco Restaurant in Phoenix Arizona, texas copywriter, The Beach House Restaurant, The Beach House Restaurant Arizona, The Beach House Restaurant Phoenix, The Beach House Restaurant Phoenix Arizona, Two hippies Restaurant Arizona, Two hippies Restaurant AZ, Two hippies Restaurant Phoenix, Two hippies Restaurant Phoenix AZ, vegetarian tacos in arizona, vegetarian tacos in central phoenix, vegetarian tacos in phoenix, vegetarian tacos in the valley, webdesign firm arizona, webdesign firm austin, webdesign firm bakersfield, webdesign firm boston, webdesign firm california, webdesign firm chicago, webdesign firm colorado, webdesign firm denver, webdesign firm gilbert, webdesign firm la, webdesign firm mesa, webdesign firm miami, webdesign firm minnesota, webdesign firm new york, webdesign firm phoenix, webdesign firm santa fe, webdesign firm scottsdale, webdesign firm seattle, webdesign firm sedona, webdesign firm st- paul, webdesign firm wisconsin, website copy, website copy arizona, website copy boston, website copy chicago, website copy colorado, website copy denver, website copy gilbert, website copy mesa, website copy minneapolis, website copy minnesota, website copy new york, website copy phoenix, website themes, website themes arizona, website themes california, website themes chicago, website themes gilbert, website themes maryland, website themes mesa, website themes minneapolis, website themes minnesota, website themes new york, website themes phoenix, website themes scottsdale, wisconsin copywriter